Portafolio de Pensionados - Design discovery [2019]

A Design research process to find and validate business assumptions for creating a new product portfolio for the retired population of Colombia. We conducted interviews with users and product managers to understand the motivations on both sides for having a banking product that differs from the current market offerings. We reached a proposal of the experience tracks that were based on the customer journeys of the personas. 

Personas based on the User Research: 

High level Journey: 

Short-term Strategy: